Book a call

Questions about missed call text back

Price, setup, texting rules and what changes for you. If your question isn’t here, ask it on the 15-minute call.

The basics

What is missed call text back?

It’s an automatic text sent to anyone who calls your business and doesn’t get an answer. The text arrives a few seconds after the missed call, so the caller can reply with what they need instead of calling someone else.

Who is this for?

Home service contractors with a few trucks and a busy phone: usually HVAC, roofing, plumbing and electrical companies that pay for leads and don’t have someone free to answer every call. If you work alone, a simple text-back app may be all you need, and we’ll tell you that on the call.

How is this different from an answering service or an AI receptionist?

An answering service picks up the call and takes a message. An AI receptionist talks to the caller by voice. Text-back sends a text, and the customer replies when it suits them. Most people would rather talk to a person, so we only use a voice assistant where the other option is voicemail, and it always hands off to you.

Do you only automate phones and texts?

No. Missed calls are where we start, because that’s where most contractors lose the most work. After that we can run other repetitive office jobs, like copying leads into your job software, chasing unpaid invoices or sorting email. We tell you on the call what’s worth doing and what isn’t.

Price and contract

How much does missed call text back cost?

With us, $297 a month after a $500 setup, at our founding price for the first 10 clients. Texting and the AI that reads customer replies are included. After that, new clients pay from $1,500 setup and $497 a month.

Is texting included in the price?

Yes, up to 1,000 texts a month, which covers most shops. If you go over, we talk with you before anything changes.

Is there a contract?

Three months to start, counted from the day it goes live. After that it’s month to month. No yearly contract and no cancellation fee.

What happens if I leave?

Your texting registration is in your business’s name. We hand over your customer messages and help you keep your texting number.

Can you answer calls by voice too?

We’re piloting it with a few clients: an AI assistant answers when nobody can, says up front that it’s an AI, takes the details and passes them to you. The price depends on how many calls you miss, so we work it out on the call.

Setup and your phone

How long does setup take?

Usually 2 to 3 weeks. Most of that is waiting for US carriers to approve your business texting. Replies to web forms and email don’t need that approval, so they can go live in the first week, and missed callers get a short greeting and voicemail from day one. If carriers ask for changes, it can take longer, and we’ll tell you.

Do I have to change my phone or software?

No. We work with what you already use, whether that’s job software, a shared calendar or a cell phone and a notebook. If you don’t use any software, leads come straight to your phone.

Will the text come from my business number?

Usually, yes. If your business number is an office line, we add texting to it and your calls stay with your phone company. If your business number is a cell phone, the text comes from a separate local number that says who it’s from. We check which one fits on the first call.

What happens if something breaks?

We monitor it, and fixing it is part of the monthly plan.

Messages and AI

Will my customers feel like they’re texting a robot?

We write the messages with you, in your words, and you approve them before anything goes live. Simple replies are fixed messages. AI is used only where it helps, like pulling the job, address and timing out of a long customer message.

Which AI do you use?

Models from OpenAI or Anthropic, both US companies. They never send your customers anything you haven’t approved.

Texting rules and ads

Is it legal to text customers who called me?

Yes, when the business is registered. US carriers require registration for business texting (it’s called A2P 10DLC). We register in your business’s name, and customers can reply STOP to opt out at any time.

Will you text my old customers?

Only those who have agreed to get messages from you. Texting people for marketing without written consent can cost $500 to $1,500 per message under US law, so we don’t take shortcuts there.

I run Google Local Services Ads. Does this help?

Yes, and it matters more now. Since October 1, 2026, Google can charge you for business-hours calls that ring out for more than 20 seconds, and Google says missed calls can lower your ad ranking. A text-back saves the customer, but it doesn’t count as answering. If you run Local Services Ads, ask us about overflow answering.

Your next missed call is already on its way

Book 15 minutes, and we’ll tell you straight if we can help.

Book a 15-minute call